Look professional and stand out
Does this sound familiar? You're sitting around trying to figure out how to engage your contacts, stay top-of-mind, or stand out. Every business has faced this challenge. Regardless of your market share, it's tough to be unique and stand out.
Two very effective tools you can use that will help you stand out week after week, month after month, are an email newsletter and social media. But it's not that simple.
The problem with most email newsletters and social media posts is the focus. Newsletters and social posts often focus on you and your business when they should focus on the needs and desires of the reader. A well-designed business email newsletter should be 90% educational and only 10% promotional. Every social media post should deliver something of value to the reader.
While your contacts may love you and want to hear from you, there's just so much promotion you can push at them before they tune out. Effective email newsletters and social media posts go light on overt self-promotion and focus on the reader with engaging, relevant, and timely information.
Even when people subscribe to an email newsletter or your social media accounts, there's no guarantee that they'll open the email once it's delivered to their inbox or remain friends or followers of your social media accounts. Why? Because there's nothing in the subject line or content to pique their interest at that moment.
Your email newsletter and social posts need a well-crafted, creative, and engaging title or subject line. Our experienced editors carefully select every email newsletter title and automated social post title to ensure they have an impact.
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