Newsletter Station

Create a connection

There's a good chance you already know that you need to find the best ways to connect with your contacts.

You've probably even been told that your marketing efforts should include a human face - a strategy we've all seen adopted by some of the biggest brands around. But why is that such a crucial piece of the marketing puzzle?

The reason so many successful marketing campaigns include a human personality is that it helps form a strong human connection. And no matter what market you're in, connecting with your contacts on a human level will help you increase engagement.

So, how does a human face help you create that connection?

Using a face on your marketing gives you an identity. Of course, your logo can (and should) be used to identify you, but without a face, your identity can appear impersonal and even cold.

The truth is, people just don't connect with logos in the same way that they connect with faces. So putting a face to your marketing can help establish your business as friendly and relatable.

Remember Flo from Progressive? She's an instantly recognizable character who makes an uninteresting subject more personable.

Studies about memory have shown that people tend to have an easier time recognizing faces than names. When you put a face on your marketing your customers and contacts are more likely to remember you.

We all tend to trust people more than we trust companies. Having a human face that creates an identity for your business forms a connection that will set you apart from your competitors.

Putting a face to your marketing is a strategy you should use to build the strongest possible relationship with your contacts.

Every newsletter we send at Newsletter Station has the option to include a personal photo in the header and footer to ensure you're friendly and relatable.

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