Summary
SEO best practices often begin with sound observations, testing, or search-engine guidance, but repeated advice can gradually become unquestioned dogma. The article warns against unthinkingly following rules such as using one H1, limiting title-tag length, placing keywords in specific locations, improving Core Web Vitals, or constantly publishing fresh content. These recommendations may have made sense in particular contexts, but SEO continues to evolve, making rigid rules unreliable. The author encourages marketers to understand the reasoning behind each recommendation, question outdated assumptions, and focus on actual business and user needs. Critical thinking, rather than checklist-based optimization, helps SEO professionals make better decisions as search changes.
Search Engine Land
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