Summary
The Americans with Disabilities Act (ADA) can apply to business websites, and small businesses face growing risks when their sites exclude people with disabilities. Courts have increasingly treated websites as extensions of physical storefronts, making accessibility an important legal and customer-service concern. Common problems include missing image descriptions, unclear links, unlabeled buttons, poor color contrast, and missing “skip to content” options. Small businesses can reduce risks by scanning their websites, adding descriptive alt text, improving navigation and contrast, and publishing an accessibility statement. Because websites constantly change, businesses should monitor accessibility regularly rather than rely on a one-time audit.
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