Summary
A new study by Thatcham Research has found that Intelligent Speed Assist (ISA) systems can misread road signs in up to 25% of speed-limit changes, raising concerns about the reliability of the technology now fitted to new cars. Researchers tested several models over 4,500 miles and found significant performance differences, with the MG ZS producing the most errors and the BMW i5 delivering the best results. The study argues that current regulatory testing fails to reflect real-world driving conditions, in which changing speed limits, temporary signs, and outdated map data frequently confuse the systems. Researchers are urging regulators to adopt more realistic testing standards.
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