Summary
The article argues that most digital marketing playbooks are already outdated because they are built for a pre-AI, channel-based world. It explains that marketers still rely on linear funnels, rigid customer journeys, and platform-specific tactics, even as consumer behaviour becomes fluid and AI reshapes discovery and decision-making. Today’s audiences no longer move step by step from awareness to purchase; they interact through fragmented, real-time, AI-influenced touchpoints. The story emphasizes that brands must shift from channel thinking to adaptive systems that learn continuously. It also stresses personalization, data-driven decisions, and faster feedback loops. Ultimately, it urges marketers to abandon static playbooks and embrace agile, AI-native strategies.
Think Marketing
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