Summary
Senior marketers increasingly question whether they truly have the right skills for modern roles, with more than 13 % of respondents in Marketing Week’s 2026 Career & Salary Survey saying they lack confidence in their skillset. Many feel pressured by rapid technological change, especially AI, and the expectation to master an expanding marketing mix. Junior managers reported lower confidence than senior leaders, suggesting insecurity is widespread. Some experts argue the issue reflects a confidence gap rather than a true capability gap, as marketers adapt on the job and continuously learn. Industry leaders now push for honest dialogue and ongoing development to help teams thrive.
Marketing Week
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