Summary
At SMX Next, PPC veterans shared hard‑earned lessons on mistakes that trip up even seasoned marketers. Speakers warned against launching campaigns on Fridays or before holidays, noting that unattended errors can burn budget overnight. They stressed meticulous checks of location targeting, search term reports, and account settings rather than relying on automation. Google Ads Editor and the interface each have strengths, but settings such as automated assets and AI defaults require careful oversight. Importing campaigns from Google to Microsoft Ads also requires scrutiny. The experts urged regular manual reviews, clear client communication, and systems to catch errors quickly—because no marketer is immune to mistakes.
Search Engine Land
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