Summary
Influencer marketing is shifting away from big‑name creators toward nano (1K–10K followers) and micro (10K–100K followers) creators, who now drive stronger campaign outcomes. These smaller creators build closer community ties, leading to higher engagement, deeper trust, and more meaningful interactions with audiences. Brands benefit from cost‑effective collaborations, spreading their budget across multiple creators rather than a single expensive influencer. Authentic content from niche creators often feels more genuine, boosting visibility, relevance, and conversion. For startups and targeted campaigns, their ability to connect with specific audiences makes nano and micro creators powerful tools for achieving measurable results.
Think Marketing
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