Summary
The article explains why many local businesses see call volumes drop even though their Google local rankings remain stable. Data shows AI‑powered local packs and expanded ads are replacing traditional map packs, reducing organic real estate, and removing click‑to‑call buttons. As a result, businesses appear in rankings that users no longer interact with, shrinking actual customer engagement. Traditional rank tracking tools fail to capture this shift, masking visibility losses. The piece urges businesses to broaden their local strategy beyond Google Business Profile optimization — improving data accuracy, engagement signals, and presence across other platforms to stay relevant in AI‑driven search.
Search Engine Land
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