Summary
Socialinsider’s new 2026 benchmark report reveals how brands are performing across major social platforms. TikTok leads engagement at 3.70%, up 49% year‑over‑year, while Instagram is at 0.48% and Facebook is at 0.15%. Comments per post fell on TikTok (‑24%) and Instagram (‑16%), suggesting audiences are engaging more passively. Brands now publish about five posts per week on both Instagram and TikTok, with posting frequency and trend shifts shaping visibility. The data, drawn from 70 million posts, helps marketers set realistic expectations and refine social media strategies for 2026.
Social Media Today
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