Summary
Search teams often achieve strong SEO results—higher rankings, greater visibility, and increased traffic—yet fail to translate these gains into corresponding pipeline and revenue growth. That disconnect usually happens after the click, where teams lack insight or control. The author identifies five key breakpoints: misaligned intent, conversion friction, lead qualification gaps, weak sales handoff and follow‑up, and measurement blind spots. Without shared definitions, integrated systems, and cross‑team ownership of the whole buyer journey, healthy SEO metrics can mask business underperformance. To fix this, teams must align intent with sales stages, refine conversion paths, agree on lead criteria, improve handoffs, and close measurement gaps.
Search Engine Land
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