Summary
Managing online reviews is essential for building a strong brand reputation and customer loyalty. The article urges businesses to monitor key review platforms, automate and personalize review requests, and respond quickly to all feedback to show engagement and build trust. It emphasizes choosing the right platforms where your customers are active and using tools to track sentiment and trends. Businesses are encouraged to highlight positive reviews in their marketing and to handle negative responses professionally, turning criticism into opportunities. Consistent review practices improve online visibility, strengthen customer relationships, and support long-term growth.
Small Business Trends

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