Summary
AI assistants are reshaping content strategy because users turn to them for thinking, not just shopping. New research from Dejan shows that most AI interactions support tasks such as writing, planning, analysis, and learning rather than transactional queries. Marketers who optimize content for commercial intent risk missing how people actually use AI: often short, task-oriented sessions with limited purchase focus. To win visibility in AI environments, brands must prioritize content that helps users solve problems and navigate early-funnel workflows. Structured, high-context information encourages AI agents to reuse it, making task-focused content more effective than transaction-centric optimization.
Martech
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