Summary
In "Mentions, Citations, and Clicks: Your 2026 Content Strategy," the article argues that traditional SEO metrics such as rankings and site visits are losing importance as generative AI systems—such as ChatGPT, Gemini, and Perplexity—dominate early discovery. Successful content must now earn mentions and structured citations within these models to drive visibility and trust. Brands should adapt by prioritizing signals that AI agents use, not just clicks, and rethinking content to align with how AI answers and surfaces information. As user journeys shift inside AI, visibility depends on how often and how well models reference your content.
Search Engine Land
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