Summary
In Fast Company, Melissa Puls argues that real business success comes from focusing on company-wide priorities, not just individual department metrics. Early in her career, her CEO taught her that hitting marketing KPIs meant little if the company wasn’t thriving overall. She shifted her team’s approach to measure initiatives by how they support growth, help customers, and drive revenue. Puls urges leaders to build metrics around core business goals, connect team efforts to those goals, and celebrate meaningful progress. Aligning departmental work with broader company outcomes improves collaboration, decision-making, and long-term value creation.
Fast Company
Read the Full Article
The dedicated team at Newsletter Station has provided this summary for your convenience.
Harness the potential of email marketing with Newsletter Station. Reach your target audience, drive conversions, and achieve your business goals.
|
|
|
