Summary
Lead generation marketing converts strangers into potential customers by capturing their contact information through methods such as content marketing, SEO, social media, and targeted advertising. The process moves prospects through a funnel — from awareness to lead capture, then nurturing, and finally conversion — often using landing pages, forms, and personalised follow‑ups. Leads are classified by their readiness to buy (e.g., MQLs, SQLs, PQLs), allowing marketers to prioritise follow‑up efforts. Consistently engaging and nurturing high‑quality leads can boost conversion rates and foster long‑term customer relationships.
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