Summary
In 2025, seasonal marketing is evolving beyond cheerful adverts into strategic, full‑funnel operations. Using McDonald’s and Asda’s recent festive campaigns — both built around the familiar character The Grinch — the article shows how brands are turning holiday campaigns into immersive seasonal systems. Rather than single “hero” ads, modern campaigns now span multiple platforms — from social media and retail media to in‑store and gaming experiences — to meet audiences where they are. Crucially, marketers are also rethinking success: holiday marketing is being treated as a strategic investment, measured for long‑term return (not just buzz), and supported by full‑funnel attribution and data tools to justify the spend.
ClickZ
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