Summary
Marketers are being forced to rethink how they measure digital success. According to “AI KPIs: Turning mentions into strategy in the age of LLMs,” presence in responses from large language models — rather than just search rankings, clicks, or backlinks — now defines visibility. The article proposes four core “AI KPIs”: how often a brand is mentioned in AI outputs; the sentiment attached to those mentions; its competitive share of voice relative to peers; and whether its content is cited as a source. Tracking and responding to these signals — e.g., publishing authoritative content, reshaping narratives, or closing visibility gaps — helps brands steer how they appear inside AI‑generated answers. In this new paradigm, the new click — and interpreting those mentions wisely becomes the key to relevance.
Search Engine Land
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