Summary
A new survey reveals that marketers are adapting to an AI-driven “search” era, but they aren’t abandoning SEO. Instead, they’re layering on new terms like GEO (Generative Engine Optimization) and AISO (AI Search Engine Optimization). While 84% recognize the term GEO and 42% actually use it, traditional SEO still underpins most strategies. Google Trends also shows an explosive rise in ASO (Answer Search Optimization), up 152%. Job listings now favor AISO, signaling that brands are combining old-school optimization with new AI-specific frameworks to gain visibility on generative platforms.
Search Engine Land
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