Summary
SEO isn’t dead — it’s evolving alongside AI-powered search, argues MarTech. Rather than view Google SEO and AI platforms like ChatGPT as competing, brands should treat them as parallel discovery channels. As AI usage nearly doubles and traditional search still drives ~88% of traffic, savvy marketers must optimize for both. This requires unified tracking, content that’s structured for both humans and AI, and leveraging tools like Semrush Enterprise to bridge these channels.
Martech
