Summary
Brands aiming to maximize their holiday advertising budgets should consider on-the-go video advertising in high-traffic, commerce-driven environments such as fuel stations, rideshare platforms, and transit hubs. With consumers spending more time on the move and watching less traditional TV, these settings offer prime opportunities to capture attention during key moments. Notably, 43% of consumers plan to drive more during the 2025 holiday season, and nearly three-quarters report fueling up more often, underscoring the importance of reaching them during these periods. Tailored, timely messaging in these contexts can effectively drive in-store visits and conversions.
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