Summary
The article discusses how AI-powered search tools are disrupting traditional web traffic and content marketing strategies. Businesses have seen web traffic decline by up to 60% as AI increasingly provides answers directly, bypassing original content creators. To adapt, companies are considering microtransaction models, exclusive AI partnerships, or "walled-garden" content access. The article advises businesses to prioritize owned channels like email and direct customer engagement to maintain visibility. It emphasizes the importance of agility, critical AI adoption, and testing over chasing every trend. Ultimately, success lies in adapting flexibly to AI-driven changes and maintaining direct user relationships.
Kiplinger
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