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Summary
A new study shows that American car buyers value comfort and convenience more than cutting-edge technology. More than 19,000 licensed drivers planning to purchase a vehicle within three years participated in the survey. Heated seats ranked as the most wanted feature, with 47% of respondents selecting them, narrowly ahead of parking sensors at 45%. Rear automatic emergency braking, power driver’s seats, lane-change assist, night vision, and adaptive cruise control each attracted strong interest. All-wheel drive ranked as the top must-have feature among those seeking it, while wireless Apple CarPlay and Android Auto also scored highly. The findings highlight buyers’ continued preference for practical features.
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