Summary
J.D. Power’s 2026 APEAL study finds new-vehicle owner satisfaction climbing for a third straight year, reaching 858 out of 1,000 points, up seven points from 2025. The survey, based on 78,514 owners after 90 days of ownership, links rising satisfaction to better quality, design, comfort and driving experiences. Interior design recorded the largest improvement, with owners praising storage, cupholders and smartphone placement. Battery-electric vehicles posted the biggest year-over-year satisfaction gain, rising 22 points. BMW led premium brands with six model awards, while Hyundai and Kia combined for five wins. The findings show automakers increasingly compete on emotional appeal alongside reliability and usability.
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