Summary
The article explores how advertisers are shifting focus from audiences alone to the quality of content environments where ads appear. The article highlights how avoiding low-quality AI-generated content and improving transparency in connected TV (CTV) placements can boost campaign results. Programmatic buyers traditionally optimized for reaching the right people, but they are now evaluating where ads run and how content influences engagement. By identifying valuable media environments and gaining deeper visibility into CTV inventory, marketers can improve performance, reduce wasted spend, and create more effective advertising strategies.
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