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Summary
Managers often say they want innovation, but many unintentionally shut down strong ideas before they develop. The article explains that good ideas usually don’t fail because they are bad, but because managers filter them through fear, habit, and short-term thinking. They may reject proposals that seem risky, unfamiliar, or difficult to measure, even when those ideas could create long-term value. Heavy workloads and rigid processes also make managers default to “safe” choices that preserve control and efficiency. Status concerns and fear of failure further reinforce this behavior. As a result, promising ideas quietly disappear within the layers of routine decision-making.
Think Marketing

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