Summary
The article explains that ad spend can quickly go wrong due to simple human or system errors that escalate into major financial losses. Small mistakes like misplaced decimals, incorrect budget settings, or targeting errors can multiply and exceed intended limits. It highlights how both client-owned and agency-owned ad accounts shape who bears the financial and legal risk when such failures occur. Client-owned setups expose clients to immediate losses, while agency-owned setups shift the burden to agencies. The piece argues that the real issue is not account ownership itself but how risk is allocated, managed, and contractually defined in paid media operations.
Martech
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