Summary
The article argues that typical SEO maturity scores don’t accurately reflect an organization's actual capabilities. The article explains that the Visibility Governance Maturity Model (VGMM) focuses on governance — ownership, documented processes, and sustainable decision‑making — rather than tool checks or individual execution. VGMM surveys managers to reveal gaps where SEO knowledge lives only in practitioners’ heads. It highlights single points of failure and whether teams can maintain SEO standards when people change roles. Because scores are behavior‑based, not technical, they should be used to strengthen governance, not compare against competitors.
Search Engine Land
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