Summary
Brands and filmmakers are shifting toward authentic, audience‑first video marketing, pushing simplicity and emotional connection to the forefront. The first trend — “keep it stupid cinematic” — calls for clear, straightforward visuals that communicate core messages without overwhelming viewers, as seen in Apple’s AirPods spot. Second, cohesive multi‑frame storytelling leverages viewers’ familiarity with split-screen layouts across devices to tell richer narratives without losing focus. Finally, nostalgic analog aesthetics add human warmth, with retro effects that make the content feel relatable and memorable. Together, these trends encourage marketers to craft genuine video experiences that resonate emotionally and stand out in an attention‑scarce landscape.
Marketing Dive
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