Summary
Most marketers are battling rising imposter syndrome, new data shows. According to Marketing Week’s 2026 Career & Salary Survey, 84.9 % of the 2,350 respondents have felt like an imposter in their careers, and half say these feelings have grown stronger over the past year. Women and younger marketers report especially sharp increases in self‑doubt. The widespread imposter syndrome often feeds into burnout, with many also reporting feelings of overwhelm, exhaustion, and detachment. Across job levels and organisation sizes, marketers are questioning their abilities and struggling to speak openly about their mental health challenges despite mounting pressure at work.
Marketing Week
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