Summary
The article highlights what makes newsletters worth opening in today’s crowded inboxes. It notes that newsletters remain strong engagement channels, with average open rates rising in 2025, and that clear, concise subject lines and consistent schedules help attract readers. Experts say avoiding manufactured urgency, offering respectful and relevant content, and writing compelling subject lines and intros encourage opens and clicks. Interesting or unique stories keep readers engaged, while consistency builds loyalty—predictabletiming and format help form habits. Conversely, linking to paywalled content turns readers off, making transparency and user experience key to newsletter success.
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