Summary
The article explains how choosing the right logo type strengthens brand identity and audience connection by aligning design with purpose. It breaks down major logo categories—and how each works. Pictorial marks use icons for instant recognition, while wordmarks highlight names with clean typography. Lettermarks and monograms simplify long names or add elegance. Combination marks blend text and symbols for flexibility. Emblems lock text inside shapes to convey heritage, abstract marks create modern visual concepts, and mascot logos use characters to humanize brands. Understanding these types helps designers create intentional, consistent, memorable branding that aligns with business goals.
Think Marketing
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