Summary
AI is reshaping how customers discover and interpret brands, making clear, consistent messaging more critical than ever. To strengthen your brand in this new era, first audit your identity and messaging across all content to fix inconsistencies. Clarify your core messaging and standardize language to ensure both people and AI systems understand your value. Build trust and authority by earning press mentions and external validation. Monitor social feedback to align perception with intent, and actively engage audiences to shape conversations and perceptions. These steps help brands stay visible, credible, and competitive as AI increasingly influences discovery and interpretation.
Martech
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