Summary
The article argues that a company’s culture, not its marketing, becomes the brand’s loudest advocate when leaders live their values authentically. Culture is a core business strategy that builds trust, loyalty, and revenue, since most consumers buy from brands that align with their values. Leaders must model cultural behaviors daily—policies mean little unless actions back them up. Transparent leadership boosts employee pride and consumer trust. When values attract the right partners and customers, culture becomes a growth engine. Companies that treat culture as strategy attract believers, not just buyers, and make their brand resonate in the market.
Entrepreneur
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