Summary
AI chatbots are beginning to integrate ads, raising questions about whether platforms can monetize without eroding consumer trust. Experts worry that inserting paid messages into conversational interfaces could feel intrusive or off‑brand, diluting a chatbot’s perceived authenticity and credibility. Some brands and platforms are experimenting with helpful, value‑adding offers, such as discounts, to make ads feel more welcoming. Traditional publishers are also feeling pressure as AI search reduces referral traffic. Success will depend on careful design and on ensuring ads genuinely enhance the user experience; otherwise, platforms risk losing trust entirely.
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