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Summary
Knowing how to handle objections in sales calls helps reps turn doubts into sales opportunities by building trust and highlighting value. The guide lists 45 common objections—such as “it’s too expensive,” “I need to consult my team,” or “I don’t see the value”—and offers practical responses tailored to each concern. It emphasizes active listening, empathy, and clear communication to uncover real issues and respond effectively. The article also includes pro tips like asking clarifying questions, respecting prospects’ time, and following up after calls. Mastering these techniques can improve conversion rates and strengthen customer relationships.
Small Business Trends

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