Summary
Marketing leaders struggle to turn martech investments into real business impact when teams lack the right expertise, not tools. To bridge this gap, organizations must hire and develop three key roles: channel marketers to align multichannel campaigns with strategy, personalization specialists to tailor experiences at scale, and data and analytics professionals to extract insights and optimize performance. Investing in these roles breaks down silos, supports cohesive customer journeys, and ensures technology delivers measurable outcomes. Success also requires strong soft skills, cross‑functional collaboration, and continuous learning so teams can unlock martech’s full potential and drive strategic growth.
Martech
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