Summary
Organic reach on Facebook, Instagram, and YouTube has plunged as AI-driven interest algorithms replace friend-based feeds, forcing creators to adapt or fade. To compete, marketers must craft highly recommendable content that quickly hooks viewers, retains attention, and performs well in each platform’s native format. Experts urge strong video retention, strategic packaging (titles/thumbnails), and platform-specific tactics like Instagram Trial Reels and vertical live streams. Building genuine human connections remains critical as AI content saturates feeds. Finally, savvy marketers view social media through a business lens—moving audiences from content to conversation to conversion instead of chasing vanity metrics.
Social Media Examiner
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