Summary
AI-powered search is expanding rapidly, but traditional SEO still accounts for the bulk of web traffic and remains crucial to growth, according to Search Engine Land. Although brands are investing in AI tactics such as optimizing for AI Overviews and semantic models, referral traffic from AI platforms accounts for only a small fraction of Google organic search. Many teams risk neglecting simple, high-impact SEO fundamentals—such as title tags, on-page optimization, and backlinks—that continue to deliver measurable results. The article argues that over-focusing on future AI strategy can come at the expense of present performance.
Search Engine Land
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