Summary
Technology will reshape marketing in 2026, with AI taking centre stage as brands shift from experimenting to embedding intelligent tools in everyday workflows. Search is evolving into a conversational experience as AI prioritises context and community signals, forcing marketers to join and influence honest discussions. Agentic AI—autonomous systems that manage journeys and decisions—is on the rise, changing how consumers interact with brands and how companies optimise content and media. Success will demand creative thinking, authentic storytelling, and strong first‑party data to stand out amid increasing noise. Marketers must prepare for machine‑driven decisions and human‑led strategy to thrive next year.
Marketing Week
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