Summary
Global wealth surged in 2024 with over 680,000 new millionaires worldwide, driving a shift in how the affluent spend and invest. Wealthy individuals are increasingly abandoning traditional stocks-and-bonds strategies. Instead, they diversify into alternatives — private equity, venture capital, real estate, art, rare collectibles — assets that are less tied to market swings and often retain value even when currencies falter. Scarcity plays a growing role in high-end acquisitions. Rare gems, limited-edition art, and other unique items appeal not just because of their scarcity, but also for their potential for long-term value and legacy preservation. Beyond financial returns, emotion and status drive luxury purchases. Many affluent buyers now prefer “quiet luxury” — understated, high-quality goods tied to craftsmanship, heritage, and personal milestones — underscoring a shift from ostentatious spending to meaningful, value-driven investments.
Finance Monthly
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