Summary
To stand out, content creators must start with a compelling “hook” in the first 1–1.5 seconds — a striking visual, bold text overlay, or intriguing question — to prevent viewers from scrolling past. Then use dynamic editing: rapid cuts, unexpected angles or transitions, and varied perspectives to maintain engagement. Adding on-screen text, captions, voice-over, and optional background music ensures your message lands even for viewers who watch without sound. Finally, focus each video on a single, clear idea, with a defined call to action — that clarity helps the audience understand the value quickly and respond.
Social Media Examiner
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