Summary
Marketers are sharpening their focus on AI, influencers, and short-form video in 2026, according to Emplifi’s latest survey of over 560 professionals. They report that 82% use AI tools day-to-day—but only 35% say it delivers significant efficiency gains. Influencer marketing is booming, especially among micro- and macro-creators, as brands chase more authentic engagement. While 82% view user‑generated content (UGC) as critical, just 31% are scaling it. Despite resource challenges and burnout, teams are leaning on more intelligent workflows to sustain creative momentum.
Social Media Today
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