Summary
The article emphasizes seven core sales negotiation skills that drive success in competitive markets. Firstly, preparation is vital — researching a customer’s business, anticipating objections, and setting clear goals gives you leverage. Secondly, active listening lets you uncover real concerns through paraphrasing, summarizing, and empathizing. Third, the article highlights data-driven negotiation, urging sellers to analyze past performance, deploy key performance indicators (KPIs), and present ROI-driven value propositions. By combining these tactics, negotiators can close more deals while building long-term customer relationships — not just win the transaction, but earn trust.
Small Business Trends
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