Summary
As social media evolves, new data from the “Digital 2026” report reveals three key trends reshaping how users engage. First, 72.3 percent of online users now rely on social platforms to research brands — spreading across Instagram, LinkedIn, and others. Second, user bases overlap significantly: 80.7 percent of Snapchat users also use Facebook, and on average, people use about 6.75 platforms per month. Finally, 96 percent of internet users access the web via mobile, highlighting the need to craft content for small screens. These insights underscore why social strategies must stay audience‑driven.
Social Media Examiner
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