Summary
Over-criticism can stifle brand creativity and push companies toward mediocrity. While feedback is essential, excessive criticism often leads to watered-down ideas that lack originality. Brands like Apple, Nike, and Old Spice embraced bold, controversial campaigns that initially faced backlash but ultimately strengthened their identities. Conversely, companies like Kodak and Gap faltered by retreating from innovation due to fear of criticism. In branding, playing it safe can be more dangerous than taking calculated risks. To stand out, brands must embrace criticism as a sign of visibility and continue to push creative boundaries.
Think Marketing
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