Email Marketing Statistics Every Business Should Know
Summary
As per recent statistics, email marketing continues to reign as a powerhouse in the digital marketing realm. Research unveils that 89% of marketers consider email their primary lead generation channel, emphasizing its enduring effectiveness. Furthermore, 78% of consumers favor email for brand communication, highlighting its pivotal role in customer engagement. Notably, personalized emails witness a 14% higher click-through rate, indicating the significance of tailored content. Moreover, mobile optimization proves crucial, with 61% of email opens occurring on mobile devices. These insights underscore the indispensability of email marketing in fostering customer relationships and driving business growth in today's competitive landscape.
Small Business Trends
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