Embracing the era of video-first marketing: 5 undeniable consumer stats
Summary
Marketers are embracing a video-first approach as consumer preferences shift towards video content. Five compelling statistics underscore this trend: 1) 85% of internet users in the U.S. watch video content monthly, 2) 54% of consumers want to see more video content from brands, 3) 90% of consumers say videos help them make buying decisions, 4) 88% of marketers report a positive ROI from video marketing, and 5) videos on social media generate 12 times more shares than text and images combined. Marketers recognize video's power in engaging audiences and driving conversions, making it an indispensable tool in modern marketing strategies.
Marketing Dive
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