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Steps to Becoming a Sales-Focused Founder

Summary
The article discusses the crucial role of being a sales-focused founder in growing a successful business. It emphasizes that founders should actively engage in sales efforts rather than delegating this responsibility. By connecting with customers, founders gain valuable insights into their needs, build trust, and refine their products or services. The article also highlights the benefits of sales involvement, such as better communication within the team and an enhanced understanding of market dynamics. Ultimately, it emphasizes that a hands-on approach to sales can lead to higher revenue, stronger customer relationships, and a more resilient and adaptable business.
Entrepreneur

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